THE PROJECT

Pediavit was making a plunge into social media and needed a page that spoke to their target audience. The mandate was to audit competitors social media platforms and create a social media strategy.

THE STRATEGY

• Separate objective & goals.

• Create an ideal consumers trough personas.

• Content guidelines by pillars

• Ad campaigns & contest based on the annual marketing plan to ensure content is consistent across the company.

• Visual mood board

• Budget