The Project

Branding & Sales Conversion | Bois & Cuir needed to match their image with the quality of their product to cater to a savvy clientele and drive in-store traffic.

THE STRATEGY

Invest in Quality Content | Recognize that B&C has a higher price bracket and needed quality content; we creating a lived-in atmosphere in photos for consumers to achieve an emotional connection with the brand.

Drive Traffic | Use social platforms to create promotions, discounts, unique giveaways & events while being highly engaging to potential consumers.

RESULTS

Organic Growth | 1 to 5k on Instagram

Paid social campaigns | Facebook growth: 11k to 50K powered by quality content and highly sharable ad campaigns. Increase of 45% of foot traffic to brick-and-mortar stores. Implementation of A/B paid ads. Increase in revenue of 39.4% when using social campaigns versus traditional media.

Email Campaigns | Introduced the store opt-in and created email invite only event leading on average to 1/3 of monthly sale.